The Bixal Blog
Partnership to Promote the Use of High-Quality Spanish-Language Federal Communications Renewed
We recently learned about the renewal of a collaborative agreement between the General Services Agency (GSA) and the The North American Academy of the Spanish Language (ANLE per its Spanish language acronym).
Under the renewed agreement, ANLE will serve as the academic amr, supporting GobiernoUSA’s initiatives to provide Spanish-language standards for use by federal agencies and the contractors that support them in this area, including standards development and government-wide glossaries.
Laura Godfrey, who manages GobiernoUSA and is also a member of the ANLE, said on behalf of GSA that “the value of the relationship with ANLE is clear and can only grow as we work together on issues of common concern. Our mutual goals are service to Spanish-speakers and respect for the norms of the Spanish of the United States.”
This is excellent news for federal agencies, who will benefit from the guidance and standards to develop high-quality, consistent communications, and also to members of the Hispanic community with limited English skills who need access to important government information to become more effective citizens and residents.
More details are available in this ANLE Press Release.
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Using Public Data to Tell Compelling Stories
I recently had the opportunity to get together with Alex Barth of Development Seed and Mark Hugo Lopez of Pew Hispanic, two talented colleagues playing important roles in their respective ways. The focus of our conversation was on how to use public data to tell compelling stories through the lenses of data visualization tools, specifically maps and interactive graphs and charts.
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Social Media in Latin America – Strong and Growing
A recently released Comscore report highlights how central social networking is to the Latin American online experience.
In June of 2011, 114.5 million people, representing 96% of the entire population in the region, visited a social networking site, and the audience grew 16 percent in the past year. In terms of time spent, Latin America holds five of the top ten worldwide markets, with Argentina leading the pack at 10 hours per month.
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Lessons Learned from an Evening with NCI en español and Voice of America – Part 2
In my last blog, I shared some of the key points made by the team at Voice of America at our Reaching Latinos Online meetup. In this blog, I present some of the highlights from Nelvis Castro's panel presentation on the National Cancer Institute's Spanish-language web presence.
Spanish-Language Web Strategy is Informed by Audience Research
In response to a question regarding how the NCI decides what information to provide in Spanish, Nelvis explained that they make these decisions based on research they have reviewed or conducted to understand the Hispanic community’s needs when it comes to information on cancer. They do focus groups with members of the community and review commonly asked questions to NCI’s Cancer Information Service, 1-800-4-CANCER. They also review research reports by other organizations.
Comments 0 :: Subscribe via Email :: Posted under: Events | Government | Health | Hispanic Youth | Strategy | Bilingual Strategy | Translation Management | US Hispanic