The Bixal Blog
Is Lowes Looking for Bilingual Employees?
I received notice that Lowes Recruiting was following me a couple of days ago. When I clicked into Twitter, I saw that Lowes is also following two other colleagues of mine who I have connected with through LATISM, Latinos in Social Media (#LATISM) on Twitter. One of these colleagues is Miguel Corona (MiguelACorona), who specializes in recruiting young Hispanic talent at Admentis Hispanic Talent Memo, and the other is Elianne Ramos, who is one of the talented and dynamic leaders of Latinos in Social Media (#LATISM) and owner of Speak Hispanic Communications.
I could be wrong, but this leads me to conclude that Lowes is in the process of connecting with influencers who are talking about Latino issues and the growing Hispanic Community.
I suspect they are doing this because they want to be able to connect with and hire potential bilingual employees to provide services to their increasingly bilingual clientele.
Seems like a good use of social media to me! Is Home Depot doing the same?
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I recently came across an Ad Age article entitled “Hispanic Market Hits Tipping Point” that addresses an issue I see a lot in marketing articles and demographic data surrounding the Hispanic community. The article details early U.S. Census predictions, expected to count 50 million Hispanics, and how marketers are adapting to serve this growing “sweet spot.” The writer makes the assertion that “one of the biggest challenges for marketers is reaching young, acculturated bilingual Hispanics who behave differently than their parents who didn't grow up in the U.S. […] but still feel a deep sense of Latino identity.” Comments 1 :: Subscribe via Email :: Posted under: Hispanic Youth | US Hispanic
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