The Bixal Blog
How Government Agencies can Use Facebook to Connect with Spanish-Speakers in the U.S. – Part 2
In our last blog, we shared some statistics on the number of Spanish-preferring Latinos using Facebook and shared some ideas on how government agencies could use Facebook to engage, educate and better serve this audience.
Dozens of Federal government agencies have Facebook pages in English. These vary widely in terms of the way they are used and levels of engagement and interaction. However, we were only able to find eight Spanish-language government Facebook pages. In this blog, we’ll review each of these pages and share some observations on use and level of engagement. Thereafter, we'll share our recommendations on how we believe that government agencies can make the most of Facebook to reach this growing audience.
Comments 0 :: Subscribe via Email :: Posted under: Government | Online Marketing | Social Media | Facebook | US Hispanic
How Government Agencies can Use Facebook to Connect with Spanish-Speakers in the U.S. – Part 1
US Latinos, 50.5 million and growing rapidly, use the Internet, social media, and mobile at greater rates than the overall US population and are very enthusiastic about using online tools to receive government information.
According to The Interactive Advertising Bureau (IAB), 30 million Latinos were online in 2010, representing 59.5% of the total Hispanic population in the U.S, and according to Big Research, over half of them (54.2 percent) regularly use Facebook.
Comments 0 :: Subscribe via Email :: Posted under: Government | Online Marketing | Social Media | Facebook | US Hispanic
SBAIC.org - Making It Easier to Find Small Businesses Working in International Development
Bixal is very pleased to announce the launch of the Small Business Association for International Contractors’ (SBAIC) new online presence!
SBAIC is a membership forum established to promote the meaningful utilization of small businesses for development assistance, particularly in support of USAID and with partner organizations. Members are for-profit small businesses with solid track records of providing services to Federal government agencies that oerate abroad. Bixal joined SBAIC earlier this year and currently provides leadership on the Communications Committee.
Bixal designed and developed the SBAIC website to provide information to prospective clients and partner organizations about small businesses that have the capabilities and experience to effectively design, implement and support development assistance initiatives worldwide. The site was built in Drupal 7, the most recent version of Drupal, an open-source content management system and framework that is becoming increasingly popular with government agencies and many other types of organizations around the world.
Comments 0 :: Subscribe via Email :: Posted under: Government | eGovernment | International Development | Market Research | Technologies | Drupal | Drupal 7 | USAID
Capital Camp DC - Highlighting Drupal Adoption by Government Agencies
This past Friday and Saturday, we had the opportunity to participate in Capital Camp DC, an event organized by a number of great people from the greater DC area. A good portion of the event and the sessions focused on the government's increased adoption of Drupal and a number of sessions looked at related considerations.
On Friday am, Tom Cochran from the White House and Jason Hoekstra from the Department of Education both talked about the benefits of using Drupal and collaborating with the large and growing Drupal community. Tom highlighted how using Drupal has allowed the White House to promote openness and transparency, and Jason cited the following reasons for choosing Drupal in particular: cost savings, technical capabilities, innovativeness and a passionate community.
Comments 0 :: Subscribe via Email :: Posted under: E-Commerce | Events | Government | Technologies | Drupal