The Bixal Blog
Highlights from an Evening with the National Cancer Institute and the Voice of America - Part 1
We recently had the opportunity to host Clara Dominguez and Iscar Blanco from the Voice of America's Latin American Division and Nelvis Castro of the National Cancer Institute for a lively panel discussion on the topic of Bilingual / Multilingual Strategy and Translation Management. Although there were many great points made and discussed at the meetup, below I present some of the key highlights shared by the talented team at Voice of America. I’ll share my key takeaways from Nelvis Castro of the NCI in our next blog.
A Global News Organization
VOA is a multimedia global news organization that broadcast in 43 languages. VOA employs approximately 1,000 people here in the DC area and has bureaus all over the world. They have one Internet platform to support their work worldwide. Because they broadcast to countries throughout Latin America, they have to develop stories that are of interest to people across the Americas, as well as localized content at a regional and country level.
Using Data to Inform Strategy
Iscar talked about how they regularly review analytics data to identify trends and topics of interest to write about, and he highlighted how useful and important this has become in their daily activities.
Comments 0 :: Subscribe via Email :: Posted under: Events | Latin America | Online Marketing | Social Media | Strategy | Bilingual Strategy | Multilingual Strategy
Bilingual / Multilingual Web Strategy and Translation Management - November 17th, 2011
We are very excited to welcome Nelvis Castro, Associate Director, Communications at National Cancer Institute from the National Cancer Institute, Iscar Blanco, Supervisor and Managing Editor at Voice of America's Spanish-language Website, and Clara Dominguez, Managing Editor of VOA’s Latin America Division, to share their perspectives on what it takes to develop a strong bilingual / multilingual webpresence and talk about the intricacies of the translation process.
Some of the questions we'll be asking our guests in this roundtable discussion include:
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Reaching Latinos with Valuable Health Information - MedlinePlus en español
On one of the worst nights for weather in the Greater DC area in September, we had the great fortune of hosting a presentation on the Spanish-language government website MedlinePlus en español. Fedora Braverman, who manages the day to day operations of the site, and Loren Frant, who leads the MedlinePlus.gov team at the National Library of Medicine, braved the harsh rains and flooding to share their experience with the group.
Fedora provided a walkthrough of MedlinePlus en español, highlighting the different types of content provided for Latinos in the United States and sharing the details of how they go about producing it.
Below I present some of the key ideas shared at the meetup, both in Fedora’s presentation and the dynamic Q&A session that followed. If you were there and have additional points, please share them in the comments. If you weren’t there, but have questions, please feel free to ask those here, and we’ll ask Fedora to answer them.
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How can Internationally-focused organizations effectively use blogging to achieve their goals?
I had the opportunity to attend Blogging without Borders, organized by our colleagues from the Inter-American Development Bank, FastrackMedia, and the Web Managers Roundtable yesterday at the IDB.
Three panelists shared their perspectives and provided insight on how they use blogging to achieve their goals. Although all three were very informative, I wanted to share some of the specific lessons I came away with from Shanta Devarajan, the Chief Economist for the Africa Region at the World Bank who runs the blog Africa Can.
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