The Bixal Blog
Latin American Viral Media Frenzy
Viral media is becoming more and more contagious across Latin America. While common viruses are often transmitted by mosquito bites, the media contagion is spreading through sound bites that exponentially amplify the volume of the conversations taking place in social networks and media such as Facebook, Twitter, YouTube, Orkut, Google, and MySpace.
The spread and the intensity of the buzz are not only confined to the most tropical areas of the region, where people tend to be very social, or in nations with high connectivity rates. Rather, it is a virus that is quickly spreading across all of Latin America and the Caribbean, differing from country to country only in how the buzz is being spread and to what end.
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Powerful Latinas Remain Ignored by Marketers
Reports on the strength and vibrancy of the Hispanic market have become omnipresent. A recent report by the Selig Center for Economic Grow predicts that Hispanic buying power will reach 1,333 billion by 2014, representing 10.2% of the nation’s total buying power. The upcoming release of U.S. Census data will reconfirm what we already know: Hispanics are the nations largest minority group, show no signs of slowing down, and own an increasingly large percentage of the nation’s wealth.
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Targeted Sharing: Simplifying Bilingual Social Media Efforts
Creating bilingual marketing strategies that successfully engage audiences across diverse languages and cultures poses many unique challenges. Chief among them is the issue of language usage. In working with one of our clients on the social media component of their online marketing efforts, we often have to strategize about what content should be in Spanish and what should be provided in English. Bixal Vice President, Carla Briceno, recently blogged about the challenges involved in developing a bilingual Twitter presence and the pros and cons of working from two separate language accounts or tweeting bilingually through one.
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College Bound: An Excellent Example of Culturally-Savvy Online Hispanic Marketing
Almost everyday, I come across articles about the thriving Hispanic market and how online channels are a great way to reach this tech savvy minority group. Harder to find, are good examples of an organization actually leveraging both to create smart, interactive communication materials that engage and inform Hispanic audiences. So, in the interest of drawing some attention to organizations that I think are doing some great work, here is a recent favorite:
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