Designing and Testing an Effective Web Presence for the Hispanic Audience
September 13, 2011 :: Posted by: Carla Briceno
Please join us this coming Friday at the The Washington DC Chapter of the Usability Professionals Association's User Focus 2011 Conference where Carla will be teaming up with Bill Killam of User-Centered Design on Designing (and Testing) an Effective Web Presence for the Hispanic Audience.
Hispanics are the largest minority group in the nation and there are approximately 32 million Hispanics online representing 14.5 percent of the total US online market. A larger percentage of these users are foreign born and are either Spanish-dominant or bilingual. This growth of these segments represents an excellent opportunity for companies, organizations and government agencies who want to reach these audiences more efficiently online. But designing an effective web presence for the Hispanic audience involves more than just translating English into Spanish, especially for groups who are new to the Web. Learn the key considerations for conducting usability analysis with Hispanic users and use the recommendations offered in this session to create more usable websites for the growing Hispanic Community.
We look forward to seeing you there!