Is Lowes Looking for Bilingual Employees?
September 3, 2010 :: Posted by: Carla Briceno
I received notice that Lowes Recruiting was following me a couple of days ago. When I clicked into Twitter, I saw that Lowes is also following two other colleagues of mine who I have connected with through LATISM, Latinos in Social Media (#LATISM) on Twitter. One of these colleagues is Miguel Corona (MiguelACorona), who specializes in recruiting young Hispanic talent at Admentis Hispanic Talent Memo, and the other is Elianne Ramos, who is one of the talented and dynamic leaders of Latinos in Social Media (#LATISM) and owner of Speak Hispanic Communications.
I could be wrong, but this leads me to conclude that Lowes is in the process of connecting with influencers who are talking about Latino issues and the growing Hispanic Community.
I suspect they are doing this because they want to be able to connect with and hire potential bilingual employees to provide services to their increasingly bilingual clientele.
Seems like a good use of social media to me! Is Home Depot doing the same?