Corporate Voices
Making a Difference for Working Families
Corporate Voices, a nonprofit organizations dedicated to improving the lives of working families, was relying on a visually outdated and hard to update HTML website to communicate its valuable mission. To better achieve its communication objectives and engage its key audiences, Corporate Voices needed a redesigned site that effectively conveyed its programs and activities to the specific audiences that it wants to reach. They also needed a solution that would allow them to regularly publish their content and research while also promoting their mission and activities in the community.
As part of this Project, Bixal developed a strong understanding of Corporate Voices’ goals and objectives and conducted an audience analysis to identify Corporate Voices key stakeholders and audiences. This information was used to rearchitect the site with a focus on meeting the needs and interests of the community. The effort involved a full visual redesign and the development of a content management system with a number of dynamic elements that allows Corporate Voices to constantly publish content and engage its diverse community while promoting its valuable mission and services. The Corporate Voices team can now create new pages, add and categorize new publications, publish press releases and blogs, publish and send newsletters in a very simple way, all without having to rely on an external vendor.