Majority Markets
Creating Wealth at the Ground Level
The Opportunities for the Majority (OM) initiative has taken a leading role in promoting and financing market-based, sustainable business models for the majority of the population in Latin America and the Caribbean. OM’s mission is to stimulate economic growth and raise the incomes of the 360 million people at the base of the pyramid. The Initiative was put forward as a key priority of the Inter-American Development Bank, the main source of development finance for the LAC Region, with a long tradition of promoting social and economic development.
OM ’s leadership was looking for an efficient way to promote their mission and enhance partnerships. They recognize how important it is that their key audiences, including partners, investors, and donors are well informed about their activities and operations in order to translate positive results into a larger base of support. In response, Bixal designed and implemented a strategic communications plan with a clear roadmap to enhance OM’s overall brand identity and web presence, a presence that serves as an extension of the official OM site on the IDB corporate domain.
The result was the implementation of MajorityMarkets.org, an interactive online community using features and new media tools to brand, educate, and engage key audiences in an open, transparent and productive dialogue. This online community is also helping OM promote partnerships by bringing together investors and entities with innovative business ideas to serve an untapped 500 billion dollar market.