Integrated Services
Matching well-informed communications strategies with sophisticated technologies and staffing solutions.
Bixal has the capability to understand the intricacies of your business and the specific needs of your audience to help you develop intelligent, meaningful, and culturally-relevant communications, staffing, and technology solutions.
A more complete list of our broad-based capabilities is listed below:
Strategic Communications
Develop and implement an effective strategy to reach and engage the communities interested in your services and products
- Market Research to identify the right segment for your products and services, their needs, interests, and cultural predispositions
- Business Process Analysis to determine business needs and objectives.
- Competitive Analysis - analysis of competitors in the Hispanic space to inform a differentiation strategy
- Strategy Development - definition of strategic goals and the key metrics to determine success
- Brand development and positioning
- New media strategy development and implementation
- Content and editorial services, including translation, transcreation and original copywriting in Spanish, English and Portuguese
- Creative and Interactive design
- User experience design
- SEO services (Organic and PPC)
- Video and podcast production
- Monitor, track and analyze web metrics to inform continued innovation
- Maintenance of your online Hispanic presence with ongoing content, technical and marketing support
Technology
Design and develop platforms to support your communications strategy
- Readiness - technical assessment of your current technologies and operations
- Multilingual Web Design and Development using the most recent Web 2.0 technologies and interactivity
- Content Management Systems (CMS): Drupal, Drupal e-commerce, DotNetNuke, SharePoint, and Expression Engine
- Online community development with social media integration
- Innovative eGovernment solutions that promote openness and transparency.
- Knowledge Management Systems to unearth your organization’s intellectual capital
- Data visualization tools
- Application development: .Net, PHP, ColdFusion, Ajax, XML, JavaScript, ActionScript, Flash and Facebook Applications
- Mobile application development
- Search engine implementation
Program Management
Bixal's program management services provide an efficient solution for government agencies, nonprofits and private companies that need to outsource an existing or desired program management function to improve their efficiency and overall effectiveness. Whether you are working on an entire program or a single project, Bixal can provide the right resources to ensure that your organization is able to achieve its goals on time and on budget using the most efficient and innovative approach.
Staffing
Bixal has an extended network of bilingual program and project management professionals that can be deployed in the U.S. or in Latin America with very little notice. Bixal also offers placement services of both English speaking and bilingual marketing and IT professionals.