Overcoming Challenges
The U.S. Hispanic and Latin American markets are made up of diverse and distinct cultures, nationalities, and contexts that require a great deal of sophistication and insight to approach and engage. Bixal helps organizations overcome these cultural and communication barriers to create an effective, meaningful, and memorable dialogue.
Bixal understands that the prospect of creating a meaningful dialogue with multicultural, multinational populations can be daunting. Efforts to engage the U.S. Hispanic or Latin American markets can easily be derailed due to a lack of cultural and technological understanding.
Developing a successful communication strategy is often complicated by the need to answer some of the following questions:
- Do we need to do more than translate our existing communications into Spanish?
- How do we best respond to the unique needs, interests, and characteristics of the Hispanic and Latin American markets?
- How do we best engage these diverse communities? What unifying ideas and differentiators do we need to take into consideration and how does acculturation and language use impact our approach?
- What communication channels and technologies would best serve them?
- How can we leverage the social nature of this community and promote important messages through online influencers?
- How do we build online platforms or use existing technologies where we can reach, listen to, and interact with these groups?
Bixal's expertise in the U.S. Hispanic and Latin American markets, along with its expertise in innovative communication technologies, position the company as a leader in creating platforms that speak to the unique media behaviors of the market. A Bixal communication strategy is one that reaches users where they are in a way that will attract them, engage them, and open the door to a meaningful and long lasting conversation.