Cherryl Cooley

Senior Content Strategist

Cherryl is the Content Strategy Lead working for the Office of Communications & Public Liaison (OCPL) at the U.S. Small Business Administration (SBA). She is currently leading and mentoring a team of copywriters, translators, and visual designers delivering content services for SBA.gov, road mapping and driving Drupal content migration, and developing a content community of practice for SBA.gov.

Cherryl has a B.A. in English from Bennett College in Greensboro, North Carolina. She has experience leading content strategy for nonprofit digital projects, designing and implementing storytelling frameworks for companies to drive story culture, and developing content teams to deliver products and services based on UX insights, SEO strategies, and content design. Cherryl is also an internationally published poet. Originally from Roanoke Rapids, NC, she enjoys making fiber art such as quilts and cooking. She volunteers in creative writing craft workshops and has been an adjudicator for the annual student writing competition hosted by Writopia since 2017.