At Bixal, Nick is a senior search engine optimization (SEO) and data analyst. He provides SEO support and analysis to the National Library of Medicine’s (NLM’s) MedlinePlus website. He also works on various U.S. Agency for International Development (USAID) initiatives, including Knowledge, Data, Learning and Training (KDLT), Learning Lab ProgramNet and Designing Effective eVidence-Based Engagement and Learning for Organizational Performance (DEVELOP). For these projects, he uses SEO best practices to align websites with the needs of target audiences; and creates centralized, cohesive and intuitive dashboards, which allow stakeholders to easily access the data needed to drive strategy.
Nick is originally from Pennsylvania and holds a B.A. in Spanish and psychology from Bucknell University. He has also earned Market Motive SEO and Google Analytics for Power User certifications. Prior to joining Bixal, he worked as a ski instructor, second-grade teacher, web analyst and freelance SEO consultant. Outside of work, Nick volunteers as a child advocate with the Young Center for Immigrant Children’s Rights, and he enjoys cooking foods that connect him to his Italian heritage. A little-known fact about Nick is that he owns four chickens: Mabel, Stella, Lucille and Phyllis.