Will leads a human-centered design (HCD) team focused on the continued growth of Bixal’s design practice. He works across the organization to promote the value of an HCD-led approach to product development and works directly with clients to help solve strategic design-related challenges. He views himself as a servant-leader, and he loves building design-driven, cross-functional teams.
Will has worked at a variety of agencies and organizations across sectors — commercial, nonprofit and federal — designing both behavioral and product experiences. Before Bixal, Will applied his HCD expertise to the work of a $10 billion nonprofit that worked under the U.S. Federal Communications Commission (FCC) to ensure that all people in the United States have access to quality, affordable connectivity services. While at the FCC, he built the agency’s capacity for HCD from the ground up — building teams, evangelizing the role and value of an HCD-led approach across the organization and establishing the framework to support a focus on the end user. As part of these efforts, Will established the agency’s first design system to bring rigor and consistency to all its digital properties, acted as a living digital style guide, fostered collaboration with the information technology team and created a more product-focused workflow.
Will earned a bachelor’s degree in philosophy from Hampshire College and a certification in creative leadership from IDEO U, an online school aimed at fostering human-centered approaches to the business world. Will has received numerous awards for his work, including a Cannes Golden Lion award for “Digital Death,” a campaign for the Keep a Child Alive organization. His work on “Sitting with Carole,” a documentary about renowned photo editor Carole Kismaric, garnered both an AIGA 50 award and a Webby Worthy award. A native of Washington, D.C., Will likes to travel and cook. He’s half Hungarian, passionate about climate change and will always have fond memories of the year he spent traveling in Asia and Southeast Asia with his wife.