Defining the Problem
Discovery & Research
Design & Approach
Delivering the Solution
The Bixal team created both storytelling and multimedia templates for FEMA’s team to build on and ensure consistency with future use. We also aligned our project’s objectives with FEMA’s broader strategic communications goals to deliver a collection of videos that the FEMA team could integrate into ongoing marketing campaigns and relevant seasonal outreach (i.e., hurricane season). These videos now serve as a means for continued brand building and leverage other FEMA opportunities to promote greater agency awareness throughout the year.
“Building a Resilient Nation” is the first in a series of short-format multimedia video pieces the Bixal team conceived, developed, produced and delivered for FEMA. We used the video as an opportunity to share not only FEMA’s mission but also their 2018-2022 Strategic Plan.
Title: “Building a Resilient Nation”
Creator: Bixal in partnership with FEMA
Award: 2020 Bronze Telly Award Winner
Category: Non-Broadcast General-Corporate Image